Writing

Product teardowns, operational frameworks, and thinking from the boundary between customer reality and product systems.

I write to make sense of what I'm seeing — not to perform expertise I don't have.

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JAN 2026  ·  TEARDOWN

What B2B SaaS Can Learn From India's Fastest-Growing Mobility App

Rapido nailed the habit loop. But they're still optimizing for the ideal user — not the actual one.

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DEC 2025  ·  TEARDOWN

How Spotify Turned Usage Data Into an Annual Identity Ritual

Most imitators copy the format. They miss the emotional architecture underneath.

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