Work
These aren't polished success stories. They're records of real decisions made under real constraints — what the problem actually was, what made it hard, what I chose, and what I'd do differently.
Two case studies from two years inside field service operations.
ZUPER · FIELD SERVICE · VERTICAL BUILD
The Roofing Vertical
The roofing vertical at Zuper didn't exist. No architecture, no repeatable process, no foundation for the product to grow on. I built it — from first discovery call to cloneable system.
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ZUPER · FIELD SERVICE · PRODUCT JUDGMENT
The Stopgap That Knew Its Place
Roofing customers needed booking before the product roadmap was ready. I built the interim solution — and designed it to be replaced.
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